Space Prison: Demo Promotion During Steam Next Fest
A TikTok Ads push for Steam Next Fest: 558 demo downloads in 7 days.
During Steam Next Fest, Michał Obłoj, then Marketing Manager at Firesquid, ran a TikTok Ads campaign promoting the Space Prison demo: 558 demo downloads and 6,573 Steam conversions in 7 days. The campaign focused on reaching PC players, driving them to the Steam page, and encouraging specific actions such as downloading the demo. The project is part of Michał Obłoj's earlier experience in performance marketing for indie games, especially around time-limited Steam events.
Delivered by Michał Obłoj, Marketing Manager at Firesquid
Space Prison - Gameplay Trailer
What we delivered
TikTok Ads
Preparing and running a paid TikTok campaign supporting the game’s visibility during Steam Next Fest.
Demo Promotion
Directing communication toward demo downloads and user activity on the Steam page.
Steam Performance Marketing
Optimizing the campaign around measurable player actions on Steam: visits to the game page, conversions, and demo downloads.
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