contact@krowd.one · Szczecin · Kraków · Worldwide
Cookies
We use cookies for the site to work and — with your consent — for analytics. Pick what you allow.
Stories, insights, and behind the scenes.
A social-first ad film fits in €700–3,500; TV-grade production runs into six figures — and everything else lives in between. We split a video budget into pre-production, shoot and post, show where people overpay, where they cut the wrong corner (sound!), and which costs surface only after signing.
A 50-person executive event runs €7–18k, a 300-person industry conference €28–70k — and almost nobody publishes the numbers. We break the budget down from the inside: what costs what, where the hidden costs live, and why an event without content production is burned budget.
A landing page has one goal: conversion. A website has many. Confusing the two is the most common reason a campaign doesn't sell or a site doesn't build credibility. We explain the difference and give you a decision table.
An ad invoice always has two numbers: the media budget that goes to Google and Meta, and the fee for running it. We break down the billing models, real entry thresholds, and the two places companies pay twice — but don't have to.
A rebrand can unlock growth — or erase recognition you spent years building. Here are the real signals it's time, the reasons to hold off, and how to do it without burning brand equity.
A good website brief isn't an essay about your company — it's nine concrete answers an agency can design from immediately, instead of guessing. Here's a ready template section by section, the most common gaps, and what we do NOT need in it.
A generated logo costs nothing; a full brand identity from an agency runs €1,500–7,000. We explain the difference between a mark and a brand system, what really drives the price, and how to read quotes without paying twice.
A portfolio isn’t enough. Here are 7 signals of an agency that will actually deliver — and the red flags that save you a wasted quarter and budget.
Business websites in 2026 range from $400 (templates + freelancer) to $20,000+ (custom design + agency). We break down what drives the spread and how to read quotes without paying twice for the same thing.
A good brief isn't a 15-page PDF. It's 7 answers an agency needs before designing starts. We share the questions we ask in the first conversation with every new client.
"We need a rebrand" almost never means "we need a new logo". We explain the difference between brand strategy and visual identity — and why confusing them costs six months of iteration.
