11. Mini-audits and the free business check
Where we get data. If you run a business and we prepare an assessment of your online presence or an audit proposal, we use publicly available information about the business that our team collects manually: business name, business address, tax ID (NIP) and REGON (from the business website or a public search service, e.g. the Polish VAT taxpayer register), website, public business profiles on social media and booking services, and the Google Maps listing. We also use our own observations during a visit and technical parameters of the business website (secure connection, mobile version, speed, visibility to search engines, presence of contact links on the site and the mail configuration in the domain's public DNS records), which we measure automatically. We do not collect data automatically from websites and we do not buy databases. When you use the free check on krowd.one yourself, the data comes from you: business name, industry, website address, optionally a profile link and, only with your consent, an email address and a phone number. When you contact us through an ad form on Meta services, we receive the data you enter there.
Purposes and legal bases. We prepare the assessment of your online presence and the audit proposal on the controller's legitimate interest (GDPR Art. 6(1)(f)). We run the free check at your request on GDPR Art. 6(1)(b) or (f). We send commercial emails and make marketing phone contact only with your consent (GDPR Art. 6(1)(a) and Art. 398 of the Polish Electronic Communications Law), which you can withdraw at any time. The free check does not require marketing consent.
Retention. We delete the data of a business we have not been in contact with after 30 days. After contact is made we keep it for up to 180 days from the last activity. Evidence of consents and withdrawals (time, IP address, browser data at the moment of consent) is kept in pseudonymised form for the limitation period of claims. The list of parties we do not want to contact (after an objection or withdrawal of consent) is kept as cryptographic hashes, without business data. The result of the free check is available at a private link for 24 hours.
Recipients. Data is processed on our behalf by: our hosting provider (OVHcloud), our email provider (Resend), Google (website speed measurement with PageSpeed; we only send the business website address) and, for submissions from an ad form, Meta. Details about providers and transfers outside the EEA are in section 6.
Your rights. You have the right of access, rectification, erasure, restriction of processing and portability, the right to object to processing based on legitimate interest (GDPR Art. 21) and the right to withdraw consent at any time without affecting the lawfulness of earlier processing. To use these rights, write to contact@krowd.one. Every commercial message also contains an unsubscribe link. You may lodge a complaint with the President of the Polish Personal Data Protection Office (UODO).
Scoring. The score of your online presence in a mini-audit is our marketing assessment of what is visible from outside. It produces no legal or similarly significant effects for you and is not an automated decision within the meaning of GDPR Art. 22.