Allegra
Multi-year retainer covering social, paid, content and strategic consulting for a travel agency.
Allegra has been on a continuous Krowd retainer since 2023. Scope is broad — social media management on Facebook and Instagram, paid programmes on Meta and Google Ads, content production (including reels), strategic marketing consulting and influencer-marketing support. The numbers shown below are from one season's report (Winter 24/25); more campaign reports are available from across the engagement.
Delivered by Rafał Ceglarek — Founder & Lead
Social media management (FB + IG)
Always-on social channel ownership — content planning, posting cadence and community management on Facebook and Instagram.
Meta Ads & Google Ads
Coordinated paid programme across Meta and Google. Reference example — Winter 24/25: 733K reach and 2.34M impressions on Meta at 0.29 PLN avg CPC; 1.27M impressions on Google with a 1.74% CTR (vs 0.59% travel-industry average).
Content production
Ongoing content support including occasional reels — built around destinations, itineraries and the agency's voice.
Strategic consulting & influencer marketing
Ongoing marketing consulting at a strategic level plus support across influencer-marketing processes — selection, briefing and execution.
