80's Classic Orchestra
End-to-end go-to-market for a touring concert programme of 80s classics played by full orchestra.
80's Classic Orchestra needed a complete go-to-market for a touring concert idea: orchestra-scale arrangements of 80s pop classics with stars of the Polish music scene. We owned the plan end-to-end — strategy, brand and key-visual, website and ticketing, paid campaigns on Meta and Google, social channels and press outreach — running from a September 2024 warm-up onwards. The premiere at Netto Arena in Szczecin was eventually cancelled by the organiser, but every workstream up to that point shipped as planned.
Delivered by Rafał Ceglarek — Founder & Lead
Marketing strategy
Audience definition (30–50, fans of 80s pop-rock, big-city concertgoers), positioning, channel mix and a four-stage timeline (warm-up, pre-launch, launch, post-launch) mapping budget against ticketing windows.
Brand & key-visual
Logotype, colour palette and a basic brandbook — the visual world that carried posters, banners, ticket designs, social templates and the website.
Website
Tour site built around dates, venues and ticketing — designed to convert paid traffic without breaking the editorial feel of the show.
Paid + social + PR
Always-on Meta and Google Ads programme, organic Facebook and Instagram cadence, plus press distribution from December 2024 onwards.
