A client doesn't buy an office address. They buy people, competence and a process that hits deadlines. At Krowd we take that literally: no front desk, no conference room, no nameplate on a door. We have a team split between Szczecin and Kraków and a schedule that holds regardless of who is working from where on a given day.
This piece explains where that decision came from, what the collaboration actually looks like step by step, and, honestly, who the remote model doesn't work for. Because it doesn't work for everyone, and we'd rather say so up front than after a contract is signed.
Two cities, one team
Rafał runs strategy and projects from Szczecin. Michał owns marketing and performance and works from Kraków. The rest of the team, the designer and the photographer, show up wherever makes sense for a given job: a shoot, a session, an event.
This isn't a leftover pandemic setup that stuck because it was convenient. We chose the remote model deliberately, because it lets us pick people for the project instead of for who commutes to the same office building. If the best performance marketer for your industry sits in Kraków and the best event photographer sits in Szczecin, it would be pointless to choose between them just because they have different addresses.
In search, it looks like this: some queries reach us as creative agency Szczecin, some as marketing agency Szczecin, and increasingly also as advertising agency Kraków. We treat that as a description of a real situation, not a marketing slogan. We have people in both cities and we actually handle work from both directions, not just a nice line in an about page.
What does that give a client in practice? Two independent specialist calendars instead of one bottleneck the whole project would otherwise funnel through. No cost of renting office space, which is usually baked into a stationary agency's hourly rate whether the client ever sets foot in that office or not. And a team that works async out of habit, not necessity, because there's no other way when 500 kilometres separate two key people who still need to make decisions the same day.
The remote model doesn't mean a cheaper agency either. It means a team picked for the project, not for who happens to have a free desk in a given city.
We're not selling an address. We're selling a team that hits deadlines regardless of which city it's working from on a given day.
What remote collaboration actually looks like, step by step
Four things a project is actually made of: how we start, what the daily rhythm looks like, how we make decisions in revision rounds, and where we still end up in the same room.
Brief and workshop
The first contact is usually a short form and a thirty-minute call, no company pitch, just specific questions about the goal, the budget and what's already been tried. We wrote up that exact list of questions separately in our piece on briefing a creative agency. If the project needs a positioning workshop, we run it on video: we record the session, and notes and decisions land in a shared document so nobody has to remember what was said in minute forty, while Rafał was in Szczecin and the client in Poznań.
Rhythm and tools
The collaboration runs on a fixed rhythm: a weekly check-in, one project board visible to the client, one communication thread instead of scattered emails and messages across several channels at once. Project status is always checkable without a call to the project manager and without asking "what stage is this at". That's not more complicated than working on-site. It's just more written down, because without that a remote team loses track of decisions within a week, and the client loses their sense of control over the project.
Revisions and decisions
Feedback rounds have deadlines and a format, not a loose "maybe we'll change something along the way". We collect feedback in one place, with a set response date, so a project doesn't stall for a week because someone was waiting on a call that was supposed to happen "whenever there's a free moment". If a decision needs more than one person on the client's side, we settle that at the start, instead of discovering in the fourth round of revisions that the final word belongs to someone who hasn't seen the brief yet.
When we meet in person
The remote model doesn't mean zero meetings. There are three situations where physical presence beats any video call. A photo or film shoot, because you can't direct an image through a screen. An event, because someone on the team needs to be standing by the stage when something goes wrong, not finding out about it from an Instagram story. And the first big strategy presentation, because decisions land faster around one table than in a comment thread under a document.
Proof, not claims
Claims about working remotely are cheap. Every agency will write "we work flexibly" about itself. Below are two projects from Szczecin that show what that actually looks like, with a specific scope and a specific year, not just in theory.
The Karłowicz Philharmonic in Szczecin
For one of the most architecturally and acoustically distinctive concert halls in Poland, we delivered two things in 2022: a promotional spot used in the venue's external communication, and a complete participation-diploma system for the EU-funded MMM project. Design, production and print of the certificates handed to programme participants were built to the funding programme's own compliance requirements and the venue's visual standards, not off one universal template. Full scope of the project: Filharmonia Szczecin in the portfolio.
80s Classic Orchestra
For a touring concert built around orchestra-scale arrangements of 80s pop classics, we ran the plan from scratch: a strategy with a clearly defined audience, the brand and key-visual, the ticketing website, Meta and Google Ads campaigns, social media and press distribution, from a September 2024 warm-up through the entire pre-sale cycle in 2024 and 2025. The premiere at Netto Arena in Szczecin was eventually cancelled by the organiser. Honestly: this isn't a story about the event's success, it's about every stage of the work, from strategy to PR, shipping as planned right up to the day the organiser decided to cancel it. Full scope: 80s Classic Orchestra in the portfolio.
Who this model isn't good for
A remote agency isn't a universal answer to every brief. A few situations where we'd point you toward someone else, instead of pretending everything can be done through a screen.
- You need a team that physically sits in your office every day: reacting on the spot to changes in the open-plan space. That's an in-house model, or a local agency based in the same building, not us.
- Your industry requires constant on-site presence: for weeks, for example continuous supervision on a TV series set. We prefer projects with clearly defined moments for in-person meetings, not a continuous presence through the whole production cycle.
- You build trust mainly through an office address: and the ability to drop by unannounced for coffee. We understand that need, but we can't meet it. We work out of two cities, not one front desk.
- You want one single point of contact for everything: from design to invoicing. We work as a team, so different stages of the brief are led by different people, not one universal account manager.
None of these situations is a knock against the client. It's simply a different set of needs that a different provider fits better. We'd rather say that plainly on the first call than sell a project that both sides will consider a mistake two months in.
If you're wondering what to look for when choosing an agency regardless of its work model, we wrote about that separately in our piece on seven signals of a good fit.
We work with the whole country, remotely
Szczecin and Kraków are where we work from, not borders we stay within. The model described above works exactly the same for a client in Warsaw, Wrocław, or a town with no creative agency within a hundred kilometres. An office address was never what determined the quality of a strategy or a campaign, and the full range of what we do is described separately on the agency page.
If you're looking for a team for strategy, branding or campaigns, and it doesn't bother you that you won't visit us in an office with a view, write to us at /contact. We'll come back in 48h with scope, a specific crew and a real timeline, not a vague "we'll be in touch".