PWK Derma
Website-led project for a specialist podology and aesthetic cosmetology practice, with supporting visual collateral.
PWK Derma combines podology and cosmetology in a single specialist practice. The core of the project was the website — service catalogue, team profiles, calm path to booking — with a supporting visual pack (voucher artwork, banners, in-clinic photography) added on top so the team had a coherent set of assets to work with.
Delivered by Rafał Ceglarek — Founder & Lead
Website
Two-pillar architecture (podology + cosmetology) with a single booking spine — clear service descriptions, team profiles and trust signals throughout. Core deliverable of the engagement.
Voucher & banner design
Gift-voucher artwork plus paired banner formats — designed to read as premium across digital channels and printed gifting.
Clinic photography
In-clinic shoot covering the practitioners, the space and key procedures — delivered as a tagged library for site, social and print use.
