Moonlit Games · Model Builder
Launch campaign for a niche simulation game with breakout ambitions.
Model Builder is a quiet, craft-led simulation — easy to lose in a crowded launch window. The campaign took a hobbyist-first read of the audience, then built paid distribution that respected that signal: high-intent search on the modelling side, creative-led social on the gaming side.
Delivered by Michał Obłoj — Product Marketing Manager
Marketing strategy
Audience and channel mix built from market research and modelling-community signal — defining where the buying intent actually lives, not where games marketing usually pretends it does.
Google Ads
Search campaign with deliberate keyword work, copy iteration and bid management — putting the game in front of people who were already typing the right phrases.
Meta Ads
Carousel, video and dynamic creative tuned to gameplay loops and craft moments — different formats for the modeller, the simulator fan and the cosy-game crowd.
