LOVE Catering
Performance-led acquisition for a healthy meal-delivery brand.
LOVE Catering came in with a strong product and a flat acquisition curve. The work focused on building a performance system around Meta Ads — clean strategy, sharp creative, ruthless optimisation — and turning that into repeatable, profitable customer acquisition.
Delivered by Michał Obłoj — Product Marketing Manager
Marketing strategy
Audience segmentation grounded in the health & wellness market — positioning LOVE as the convenient, no-compromise choice for people who already cook well but don't have the time.
Meta Ads execution
Always-on campaign architecture, creative testing cadence, retargeting layers and tight feedback loop with the brand on offer mechanics — the difference between media spend and an acquisition engine.