Lody Koral · #ZawszeJestPora
Organic TikTok challenge that turned a brand claim into a national hashtag.
Lody Koral wanted to translate their brand claim — there is always time for ice cream — into a TikTok-native moment that would do more than buy impressions. Veneo built a creator-led hashtag activation that ran organically and was reinforced by paid distribution to make the spike repeatable.
Delivered by Michał Obłoj — Product Marketing Manager
Influencer marketing
Eleven top-tier creators briefed to interpret #ZawszeJestPora in their own register — from comedy to lifestyle to food — driving authentic adoption rather than templated brand content.
TikTok activation & ads
Organic challenge mechanics paired with TopView and In-Feed buy to keep the hashtag trending past the launch wave. Continuous optimisation against view-through and follower growth.
