Marketing
Clean Air Campaign — Facebook Ads for a Goverment Initiative
The “Dbamy o Czyste Powietrze” project involved Facebook Ads activities focused on reach and website conversions.
ClientNarodowy Fundusz Ochrony Środowiska i Gospodarki Wodnej
ScopeFacebook Ads / Reach Campaigns / Conversion Campaigns / Performance Marketing / Educational Communication
Year2023
Project ownerMichał Obłoj
Overview
The “Dbamy o Czyste Powietrze” project involved Facebook Ads activities focused on reach and website conversions. It is an example of a campaign where broad reach needed to be combined with measurable user activity on the website.
Delivered by Michał Obłoj — Freelance
Watch the video
Czyste Powietrze - Promotional Spot
What we delivered
01
Facebook Ads
Running paid Facebook campaigns aimed at reaching a broad audience.
02
Conversion Campaigns
Optimizing activities around website conversions, meaning measurable user actions on the website.
03
Educational Communication
Adjusting the message to an informational and social campaign context.
Results
0,57 złAverage CPC
2500+WWW Conversions
1000000+Campaign Reach