Alaskan Road Truckers
Multi-channel publishing campaign for a flagship simulation launch.
Road Studio entrusted Green Man Gaming Publishing with the launch of Alaskan Road Truckers. The brief: drive wishlists, generate launch-week visibility, and build a community that would carry the game beyond release. The answer was a coordinated push across PR, influencer relations, on-the-floor event presence and live community management.
Delivered by Michał Obłoj — Product Marketing Manager
Influencer marketing
Long-term partnerships built around Lurkit and a hand-picked roster of trucking-sim creators. Sustained coverage from announcement to launch week — not a one-off burst.
PR & event management
Press programme run with Galaktus PR and standout demo presence at Gamescom 2023 and PGA 2023 — booth design, hands-on flow, press appointments and on-site media handling.
Community management
Daily presence on Discord and Steam through launch week — patch notes, bug triage signal, creator amplification and a constant feedback loop back to the studio.
